Defining
Moments
Demand a
Special
Project
Growth strategy for impatient entrepreneurs at an inflection point.
You are here because
Your business is at
a crossroads
Whether fundraising, pivoting, or ready for scale. You can't afford to guess which opportunities to pursue
Your company has
untapped potential
The next 6-12 months will define your trajectory and you need clarity fast
Your early customers
are a mixed bag
It's time to get clear on who your business serves best, how to find more of them, and who to start saying “no” to
Sound like You? Let's Talk
What we do
Special Projects partners with a select group of fast-growing independent businesses and early-stage entrepreneurs to rapidly expand their impact
and reach.
the attributes of your most valuable customers
Define
your unique value proposition to address their needs
Distill
a focused plan to find and attract more of the people you want
Design
Where We’ve Made an Impact
We’ve worked across fintech, hospitality, legal services, AI, crypto, specialty retail, digital health, you name it. Whatever your sector, the Special Projects process works best for three types of clients.
Services businesses growing from $1M to $10M to $50M
Venture-backed Seed and A startups accelerating a fledgling B2B motion
Established solo entrepreneurs expanding their revenue streams
We’ve worked with entrepreneurs backed by top tier investors.
Are You Ready to Grow Your Business?
Special Projects is led by Nina Willdorf, a pioneering Go-to-Market leader with 20 years of experience building 0-1 positioning, communications strategies, and content marketing for early-stage technology and venture capital brands. Nina specializes in the messy, early days of fast-growing businesses where nothing is clear and everything is possible.
Experience Highlights
Built Content Marketing at Coinbase from 0 to 1
Led initial marketing and communications strategies for Airbnb Experiences and scaled worldwide
Built Content Marketing at Trulia (Zillow) from 0 to 1
Advisor to multiple venture-backed startups from Seed to Series B
We’ve worked directly with
Testimonials
A Note on Selection
Special Projects accepts just four engagements each quarter. We seek that rare intersection of extraordinary potential and perfect timing—founders at their inflection point who recognize that their time is now.